89%
Odds it works through 2029Last checked: October 14, 2026.
Bowers & Wilkins is a British maker of premium speakers and headphones. Masimo sold Sound United, including this brand, to Harman in September 2025.
CompanyHarman (owned by Samsung) since September 2025, after Masimo owned it from 2022
Works withApple AirPlay 2, Spotify Connect, Alexa on some models and Bluetooth
Needs the cloud?No for basic use. Speakers and headphones work without the app
Subscription for basics?No
Past changesMasimo sold Sound United, including this brand, to Harman in September 2025
How long devices get supportBowers & Wilkins does not publish how long each model gets app updates.
Why 89%
- Starting point90%A brand owned by a large company.
- Track record0No shutdowns so far.
- Works without the cloud+2Bluetooth and AirPlay work locally.
- Other risks−3Has changed owners twice since 2022: Masimo bought it in 2022 and sold it to Harman in 2025.
- Our estimate89%
The good news: B&W gear works over Bluetooth and AirPlay, and Harman is a big owner.
The bad news: B&W has changed owners twice in a few years, which could change its app plans.
If you own Bowers & Wilkins
- Use Bluetooth or AirPlay as a backup way to play music.
- Keep the Music app updated for firmware fixes.