79%
Odds it works through 2029Last checked: October 14, 2026.
Tractive makes GPS trackers for dogs and cats. After buying its rival Whistle, it shut down Whistle trackers on August 31, 2025.
CompanyTractive, an established Austrian company
Works withThe Tractive app and Apple Watch
Needs the cloud?Yes. Location tracking needs the Tractive cloud and a cellular plan
Subscription for basics?Yes
Past changesShut down Whistle trackers on August 31, 2025 after buying Whistle
How long devices get supportTractive does not publish how long each tracker model is supported.
Why 79%
- Starting point86%An established mid-size company.
- Track record−4Shut down Whistle trackers after buying the company.
- Works without the cloud−3Tracking needs its cloud and a plan.
- Our estimate79%
The good news: Tractive is the biggest pet tracker brand, and it offered Whistle owners a way to switch.
The bad news: It shut down a whole brand of trackers, and every tracker needs its cloud and a plan.
If you own Tractive
- Keep your plan active if you rely on tracking.
- Make sure your pet also has a microchip and ID tag.